What Is wix ecommerce And How Does It Work? (2024 Guide)

If you’re looking to build an online store, you’ve probably come across Wix. Known for its user-friendly website builder, Wix also offers an e-commerce solution. But what is Wix eCommerce and how does it work? (2024 Guide) This article delves into everything you need to know about building and managing an online store with Wix.

What Is Wix Ecommerce?

Wix eCommerce is an extension of the core Wix website builder that unlocks online selling capabilities. It’s a comprehensive platform providing tools to design an attractive web store, list and manage products, process payments, handle shipping, analyze sales data, and market your business.

How Does Wix eCommerce Work?

Setting up a Wix eCommerce store follows a few simple steps:

  1. Choose an eCommerce Plan: Wix offers specific plans tailored to online stores.
  2. Select a Template: Browse a beautiful selection of customizable e-commerce templates.
  3. Add Your Products: Easily list products, manage variations (size, color), and set inventory.
  4. Set Up Payments: Connect a payment gateway like Wix Payments, PayPal, or others.
  5. Configure Shipping: Choose shipping providers, define rates, and offer options like local pickup.
  6. Start Selling: Customize your storefront’s design and launch your online store!

Wix eCommerce Features

  • Product management: Upload products, set prices, track inventory, offer discounts, and more.
  • Payment processing: Securely accept various payment methods.
  • Shipping and fulfillment: Manage shipping rates, set fulfillment strategies.
  • Analytics and reporting: Gain valuable insights into sales trends and customer behavior.
  • Mobile management: Ability to manage your store on the go with the Wix mobile app.
  • Support and resources: Access to Wix’s extensive support channels and tutorials.
  • Wix eCommerce templates: A variety of professional-looking templates

Wix eCommerce Pricing and Plans

Wix offers three main e-commerce plans: Business Basic, Business Unlimited, and Business VIP. Prices vary depending on your location and desired features (like dropshipping integrations, advanced reports).

Comparison with Other E-commerce Platforms

Wix stands out with its ease of use and beginner-friendliness. Here’s how it compares to popular alternatives like Shopify:

  • Ease of Use: Wix is often lauded for its intuitive drag-and-drop interface, while Shopify may have a slightly steeper learning curve.
  • Customization: Wix offers flexibility in storefront design, whereas Shopify might be somewhat more structured.
  • Pricing: Wix’s e-commerce plans can be more affordable in the initial stages compared to Shopify.
  • Scalability: Shopify generally caters better to high-volume businesses requiring advanced features.

Which is the best platform for an e-commerce website?

There’s no single “best” platform – it depends on your needs. Wix is excellent for beginners, small businesses, and those prioritizing ease of use. Shopify is robust for scaling businesses needing extensive features and customization. Consider factors like budget, tech comfort, and desired features.

Is Wix Ecommerce Easy to Use?

Yes! Wix’s strength lies in its user-friendliness. The drag-and-drop builder and guided setup make it accessible, even for those without prior e-commerce experience.

What are the Disadvantages of Wix Ecommerce?

  • Limited Scalability: For high-volume or rapidly growing stores, Shopify might offer a broader feature set for long-term scalability.
  • App Reliance: Some advanced functionalities might require additional apps.

Which Type of Website is Best for eCommerce?

Dedicated e-commerce platforms like Wix eCommerce and Shopify are ideal for e-commerce businesses. They provide the necessary tools and infrastructure for online selling.

Which Website is Best for an Ecommerce Business?

The best website depends on your needs. Research platforms, compare features, and consider which offers the right balance of ease of use, features, and pricing for your specific business.


  • Can I try Wix eCommerce before subscribing?

    Yes, Wix offers a limited free plan to explore core features, but e-commerce functionalities require a paid plan.

  • Does Wix eCommerce support dropshipping?

    Yes, you can use dropshipping apps within the Wix marketplace.

  • Is there a limit to the number of products I can sell on Wix?

    No, you can list unlimited products with specific storage limitations based on your plan.


Wix eCommerce offers an excellent solution for building an online store, especially if you’re drawn to a user-friendly, all-in-one platform. Its drag-and-drop builder, beautiful templates, and essential e-commerce tools make setting up an online store incredibly accessible. If you prioritize ease-of-use and a seamless website-building experience, Wix eCommerce is a compelling choice.

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